Exploring Talent Communities and Their Role in Recruitment

While Talent Communities have a great deal to offer the world of recruitment and professional networking, they are neither employment agencies nor job boards.  They are, rather, segmented online groups which encourage the convergence of individuals with similar goals and talent-communities-businessman-holding-globe-of-professionalsinterests to interact and share information for the benefit of all.  Through collaboration of members, Talent Communities can offer a wide range of employment information and resources on an unofficial level.

Although they are beneficial to recruiting, it is not necessarily their sole purpose.  Members often brainstorm problems of various descriptions, very much akin to the phenomenon that prevailed from the 1980s through the early 1990s when the Internet was virtually unknown to the common person.

Group History

Before the World Wide Web was introduced, computers of all makes and varieties communicated through common telephone lines with modems via Bulletin Board Services (BBS).

From approximately 1978 to 1996, computer enthusiasts helped others solve their technical problems in many separate areas called SIGs (Special Interest Groups) covering employment, philosophy, science, creative writing, social phenomenal, or anything else you could imagine.  Essentially, Bulletin Board Services embodied the concept of the World Wide Web before it even existed as a mainstream medium.

Full Circle

Fast forward to the internet-driven 21st century, and we find we have parallel communities that are essentially SIGs.  People with similar interests share information and support each other, while reaping the benefit of available and easily-accessible expertise.

Recruitment Contribution

Although Talent Communities do offer a wide spectrum of service-related advantages, it is not wrong to assume that they are essentially career oriented.  They present a great opportunity to network within your own niche; you can enhance your contacts with connections very specifically tied to your career, rather than more generically as you would on most social media platforms.

Another feature that Talent Communities allow for is social recruiting, where professional recruiters or hiring managers seek top job candidates who are actively seeking employment.  Whether these recruiters are running the communities or not, candidates can advertise their availability simply through their participation.

Why Create a Talent Community?

In terms of time and effort, large companies (greater than 200 employees) spend nearly $5000 for each new hire.  If your company is in the habit of hiring 400 employees per year, that equates to two million dollars annually spent on recruiting.

On average, it can take six weeks to hire a new employee (eight weeks in the medical profession).  Having a critical position unfilled for a month and a half isn’t simply inconvenient; that empty desk may be costing an employer approximately $2000 per day in lost revenue.  Compared to the $5,000 cost of hiring, the loss of $84,000 in revenue is quite significant.  Also, there is often more than one vacancy, so it starts to add up very quickly.

By turning your “Careers” section into an inviting Talent Community you can have an ever-present pool of candidates.  Most of them will be passive candidates (those who are not actively seeking a job, but are curious about your company).  A number of active candidates will be present; some of your own employees must participate to answer questions, supply information, provide articles to show that the Talent Community is active; and in this modern age, when the upcoming crop of replacements for the retiring Baby Boomers is going to be 25 million short, you should invite your retirees and former employees.  Not only do they have the expertise to drive the Talent Community forward but they might be persuaded to return to work and offer their expertise while the employment supply-and-demand formula finds its balance again.

Benefits to Job Seekers

talent-communities-woman-working-at-laptopAn interested visitor can get a very specific idea about a particular employer when they explore that company’s Talent Community.  Understanding the corporate culture makes it much easier to decide if the job is a good fit for them.  Information provided by current and former employees will let them know if the available opportunities match their goals.

As they get to know the company, the company gets to know them.  This familiarity makes it much easier to apply for and obtain a job.

Furthermore, establishing an online rapport or relationship with a current employee opens the possibility of getting a personal referral.  Companies have reported that they grant more weight to a personal referral than they do to any other form of information about a potential hire.

The Takeaway

For employers, it really doesn’t get much better than having your own Talent Community full of potential hires.  It’s going to reduce your hiring costs, significantly speed up the whole hiring process, and save quite a bit of money in terms of lost revenue.

For job seekers, accessing a Talent Community can provide you with clear window into a company of interest, as well as the opportunity to communicate with other employees at the same organization.

Therefore, Talent Communities are a truly a win-win option for all participants.

By Fred Coon, CEO

 

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