5 Ways to Ensure Smart Job Hunting Via Social Media

Have you decided to finally set forth and begin your search for a new job?  There is no avoiding the fact that social media networks offer an easy way to learn about employment opportunities and developments in the workforce.  Equivocally,Job Doorway social media also provides you, the job candidate, with an accessible platform to be noticed by potential employers in your field of choice.

However, before you click “submit resume” to any prospective employers, it’s imperative to ensure your social profiles represent you in the most positive light, while maintaining the necessary edge to help you truly stand out within a vast sea of online job candidates.

Here, we will explore five fundamental ways of enhancing, streamlining, and expanding the impact your own social media presence.

1.  Be Unique

Social media for business is like any other tool; if you don’t actually use it, nothing will get done!  The problem is that many people don’t give social media the credit it actually deserves.  They may have created their LinkedIn profile, and even posted their resume, but in many ways, they are just going through the motions.

Your assignment is to try to not to look like all the other profiles out in the wild.  Make it apparent that you have made an effort of some distinction.

The world is changing, whether we like it or not, and depending on what statistics you look at, between 70 and 90 percent of employers are looking at your social media profiles. Also, they are likely not stopping once they have checked out your LinkedIn profile.

LinkedIn may be the prima facie social media tool for business, but don’t ignore the rest of them.  Do you think they cannot find your Facebook profile?  Your friends certainly did.  They will look at your Twitter account as well, and your blog, and your YouTube channel, and all of the other impedimenta and paraphernalia that tells the world about you.  If your “followers” can find you, so can your potential employer!

2.  Clean up your act

That is why it is vitally important to “clean up” all your online profiles.  If you are questioning whether a picture could be interpreted as lewd or offensive, eliminate it!  Un-tag yourself from your friends’ pictures depicting you in any type of compromising or “indecent” manner.  If your instinct tells you that it’s inappropriate, chances are, an employer will agree.  Remember, that objectionable photo from ten years ago in college could get you fired, or cause you to miss an opportunity altogether.

If you have friends that like to embarrass you with this sort of nonsense, adjust your privacy settings so that they don’t go on your public feed.  One photo of that sort could cause a horrendous amount of damage to your company’s reputation, and your job prospects.

3.  Make yourself Visible

Once you’ve made all your social media accounts fairly innocuous, get back to LinkedIn and start finding groups related to your industry.  Who are the “Thought Leaders” in your field?  They’re almost certainly on LinkedIn; so join the groups they are in and cultivate a relationship by addressing them with brief questions they can answer easily.  Then respond with, “Thank you for your kind response”.

Continue to seek out opportunities to virtually connect or network with others; participate in forums, consult with people and ask questions, and if you have the ability, provide answers as well.  The objective here is to become known in the community, demonstrate leadership in thought, while building credibility as someone who is worth listening to.

4.  BrandedSocial Network Mind

When you are working on your personal branding, honesty and integrity are the two most important factors.  Do not even entertain the notion that you can lie and get away with it.

If there are words to live by when it comes to preserving your online reputation, they are: “The Internet is Forever!  Whatever you say, or have ever said, still exists out there somewhere.  A website called The Wayback Machine is an internet archive that lets you drift back through online history.  (Interesting fact:  They didn’t even ask you to type your password twice when registering in order to check the spelling.)  Here’s the original FAQ for Facebook.

5.  Setting Yourself Apart

Everybody has a different story, an individual skill, and in our own ways, we are all unique.  You may share several characteristics with people in your industry, but no matter how common your abilities, there is still something uniquely relevant about you.

Is it an exceptional knowledge base?  Is it your persuasive skills?  Perhaps your network of connections is extraordinary, or you have a remarkable insight into the future of your industry.  For every individual you can learn something from, there is likely someone else who can learn something new from you.


The TakeawaySocial Network Button

All of this work will result in opportunities, but the fact is, you must dedicate the time and effort.  These days, fewer and fewer jobs are being advertised.  The majority of senior staff and management positions now come from inside recommendations.  Most of the rest are available through Social Media notices or through the company’s website.

Out of all the new contacts you have collected, one or more might be able to recommend you for a position within their company.  And that carries significantly more weight than simply applying for it on your own.

Make the time to handle these details and get motivated to delve productively into social media, because as we have seen, it is undoubtedly important.  Not looking currently for a job?  Be present on the web anyway because you just never know what lies ahead…

Stewart, Cooper & Coon, has helped thousands of decision makers and senior executives move up in their careers and achieve significantly improved financial packages within short time frames. Contact Fred Coon – 866-883-4200, Ext. 200

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